University of Strathclyde Marketing Strategy Coursework - 1

University of Strathclyde Marketing Strategy - Coursework ExampleThe University has witnessed a growing number of foreign students in the recent due to its strategy to globalize the education sector. The report highlights the marketing strategies used by the University of Strathclyde to achieve both academic and marketing justice in the education sector.The University of Strathclyde has a common goal of attracting high-quality students and recruiting wonderful faculty members and staff. Also, the institution targets at encouraging more alumni to make donations in support of live school programs, as well as public figure up the schools reputation and brand recognition. In order to stand out from the some other Universities and Colleges in the UK, the institution focuses more on writing an effective marketing strategy that suits their environment. The institution concentrates its efforts in creating a five to seven-piece communication plan to build and sustain interest in its acti vities(Morfaw, 2009, p. 126). The flow of marketing information targets to the student population and focuses on the key marketing message to be communicated to its audience. Above all, the Universitys marketing strategy pays more attention to the academic outcomes of the institution.The University also builds its communication around marketing specific academic programs and the previous results achieved from the same programs. The results could be found on the graduate and job placement or faculty achievements. Specific tactics used for marketing include the development of print and web verificatory that contain adequate information on the programs of interest and their points of difference. Such technics enhance the Universitys web presence and result in the development of more oblige pages that highlight the quality of the academic programs offered by the institution. The marketing tools also used include a tuition and scholarship net cost